Privacy Policy
Last updated: January 5, 2026
CompareWills.com ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website comparewills.com.
Information We Collect
Information Automatically Collected
When you visit our website, we may automatically collect certain information about your device and usage, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website or source
- Device identifiers
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. These include:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
- Advertising Cookies: Used to deliver relevant advertisements and track affiliate referrals
You can control cookies through your browser settings. However, disabling cookies may affect your experience on our website.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our website
- Analyze usage patterns and optimize user experience
- Track affiliate referrals and commissions
- Detect and prevent fraud or abuse
- Comply with legal obligations
Information Sharing and Disclosure
We may share your information with:
- Service Providers: Third-party companies that help us operate our website (hosting, analytics, etc.)
- Affiliate Partners: When you click on affiliate links, we share referral information with our partners to track commissions
- Legal Requirements: When required by law or to protect our rights
We do not sell your personal information to third parties.
Third-Party Services
Our website may contain links to third-party websites and services, including:
- Online will service providers (affiliate partners)
- Analytics services (Google Analytics)
- Advertising networks
These third parties have their own privacy policies. We encourage you to review their policies before providing any personal information.
Your Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: Request information about the categories and specific pieces of personal information we have collected about you
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale or sharing of your personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
- Right to Correct: Request correction of inaccurate personal information
We do not sell personal information. However, we may share information with advertising partners for targeted advertising purposes, which may constitute "sharing" under CCPA.
Other U.S. States
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights. Please contact us to exercise your rights.
Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for 26 months.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
Children's Privacy
Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Email: privacy@comparewills.com
Do Not Sell or Share My Personal Information
California residents can opt out of the sharing of their personal information for targeted advertising purposes. To opt out, please contact us at privacy@comparewills.com with the subject line "Do Not Sell or Share."